What's so special about today?
Since Day 1 of Léon & George, we've contributed a portion of our sales to fight deforestation and protect natural habitats. Giving Tuesday is a national day of generosity and today we're ramping up our support for the causes we care about.
As part of our commitment to building a socially conscious business, we do our best to limit our impact on the environment—which includes everything from sourcing locally grown plants to using upcycled packaging materials to limit waste. However, we know that as we grow the business, we have to do even more to offset our carbon footprint and support a healthy climate for all.
More than one million acres of National Forests are in need of reforestation. And thanks to our plant-loving customers, Léon & George has helped plant over 5,000 trees as a small business partner to the National Forest Foundation.
Our commitment to reforestation has never been more vital than it is today. The California wildfires have had devastating effects on our communities and our climate.
But the simple act of planting a tree really can make a difference. Restoring new growth has regenerating effects that impact all our lives for the better. It's estimated that one tree can absorb 1 ton of CO2 in its lifetime (about 50 pounds annually). On top of that, trees help sustain natural ecosystems and scenery, and in our cities, they bring life to our sidewalks, parks, and playgrounds.
This Giving Tuesday, we’re tripling our contributions as a way to support the thousands of plant species that call forests home.
Today, for every plant sold we'll plant not one but THREE trees in National Forests. We hope you will join us, or any cause today that speaks to you.
"Someone's sitting in the shade today because someone planted a tree a long time ago.”
― Warren Buffett